Interview Re. 3XE with Anthony Quigley

Prosperity caught up with Anthony Quigley of the Digital Marketing Institute, now in more than 50 countries worldwide and still expanding. Anthony is speaking at 3XE Digital’s Mobile Marketing Conference on the 29th of January.

Digital marketing has changed so much in the last few years – what are the 3 biggest changes you’ve seen, and how have they affected your work with Digital Marketing Institute?

The emergence of Mobile has probably had the greatest impact on marketing. Consumers and businesses alike are now engaged with each other through their mobile devices and it is becoming increasingly difficult for companies to communicate with their customers.
The demise of Newspaper as an advertising force has required marketing and advertising agencies to re-evaluate how then spend their clients’ budgets.
Social media has allowed consumers to dictate where and when they can be advertised to and how they are advertised to. Consumers have taken control of their own destiny – advertisers now have to learn a new language in order to break into their customers world.

Where do you think digital marketing is going?
There are 2 primary trends that will affect society over the coming year:
Mobile Marketing will continue at a ferocious rate. In fact, I believe that it is going to accelerate and we will see newer ways in which mobile digital will affect our lives. In particular, we will see an increase in wearables during 2015, which are simply an extension of the mobile revolution.
The second area that will have a significant affect on how digital marketers conduct their business is “automation”. While we have the ability to run campaigns through the likes of Google, twitter, email and so on is not new, it is very difficult to manage (and automate) these so that the user receives a personalised experience. 2015 will see tools emerging that connect these various disparate campaigns to deliver a consistent and personalised message to the customer.

How do you think mobile marketing will change how companies do business?
The expectation is that ALL activities – business and consumer – should be available on mobile. I would actually say that there are some products and services that I think might struggle if they do NOT get mobile, Taxi companies are the perfect example of a service that MUST become mobile enabled (most taxi companies still prefer to use systems other than Hailo or Uber). As I have said before, if your business is not mobile enabled, you are goosed!

What is 3XE digital, and why are you speaking at it?
3XE Digital is a series of digital marketing conferences that are taking place in Dublin throughout 2015. The first of these – focused on Mobile Marketing – takes place on Thursday 29th January. I have been asked to chair the first conference (you never know, if I do a good job, they might actually ask me back!) . We are on the cusp of an explosion in mobile marketing and I would like to think that I am doing my small bit in sharing what experience I have in digital marketing with the wider marketing community so that businesses of all sizes can take part in this growth. With so many of the global leaders in digital having their European HQ in Dublin – companies such as Google, LinkedIn Facebook, Digital Marketing Institute, Twitter, etc – I believe we need to constantly reinvent ourselves in order to stay ahead.

Conferences such as 3XE Digital are an integral part of that education process.

Mobile is the platform which all business will be done on in the very near future. Simple things like sending emails is now mobile, social media is increasingly driven by mobile, and once the e commerce code gets cracked its game over!

Anyone who has a career or is hoping to start their career in digital marketing needs to know mobile inside out. Thats why I’ve asked 3XE Digital to provide any prosperity ezine readers an exclusive discount code for 50% off. You can pick up a ticket for less than 150 quid and there is really no better deal than that.

Thanks for your time Anthony.

Always a pleasure!

To purchase your ticket to 3XE Digital’s Mobile Marketing Conference on the 29th of January, go to https://3xe-digital.eventbrite.ie  and enter the discount code ‘Prosperity’ to get 50% the standard price.