22Oct

The App Stuff

Diageo is piloting a Guinness App in the Irish market.

The app will work by logging check ins in one of the 6,500 participating Guinness partner pubs – the more times a user checks in, the more likely they are to win a prize. Planned rewards include rugby tickets, a trip to New York and an invite to a party at the Storehouse.

By the way – Those who download this app will be entitled to a free pint!

The App is called Guinness Plus, and has been developed in conjunction with Infosys and Aegis. The app is available from October 21, and can be downloaded on both IOS and Android platforms.

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