Prosperity. Happiness works.

Why I Love Mondays

Peter Barry is the Sales Director at AD2ONE Ireland.  Joined in October 2012

Company: AD2ONE is a digital sales agency representing an exclusive selection of market-leading, premium websites like LinkedIn, Eircom, MTV, VEVO and many more.  We recently added, Telegraph and MyPlace Connect to our growing portfolio.
Job description: Well I have an amazing sales team around me, so all I have to do is work with them to provide bespoke solutions for (mainly) ad agencies.  We look to align their brands with our publishers in a way that best meets their objectives.  I also work with our MD and Publishing Director to formulate new strategies for the market, as well as identifying new opportunities.  Plenty of challenges, but plenty of fun!
Likes: Digital is a fantastic part of the ad industry to be in at the moment, ever evolving which makes it exciting.  I am learning a hundred new things every day!  Ireland is fast becoming the Silicon Valley of Europe and to be at the heart of it is brilliant.  There is a great attitude in this company, and a real buzz.  I also like challenging the ad agencies whenever I can – They don’t always like it but it’s part of my job and it’s great craic!
Career ladder: I always said I wouldn’t get into sales….then I got into it and never wanted to leave!  I started in sales 13 years ago in an office above a dry cleaners in Kimmage, selling poster units in post offices and credit unions.  It was a tough gig but a great place to cut your teeth.  After that I worked for 98FM as Direct Sales manager, and then Spin 1038.  Things were booming back then and radio was great (and still is).  In 2006 I went to work in press for the Irish Daily Mirror, ultimately as advertising manager ROI.  I made a lot of friends there, press is a great industry full of passionate people.  It’s facing challenges like most other media but they will adapt.  After over six years there I moved into digital and here I am!  If I have any advice to someone starting out in media sales it is to enjoy it, and keep learning new skills.
Qualifications: I came to Dublin to work straight out of school in Cork so I only had time to squeeze in a Diploma in Marketing, Sales & PR.
Working hours: Well my contract says 9-5:30, but like many people in this industry, the odd 12 hour day isn’t unheard of and to be honest, I check my mails 24/7!
Breaktime: I think I’m single handedly putting the owner of Matt the Threshers’ children through college
Social media credentials: I use facebook for fun, occasionally find Twitter useful, but not always.  I have a Google+ account but don’t use it.  LinkedIn is where I spend my time.  I use it in work, at home and on the go.  It’s incredibly useful as a source of industry info.
Twitter: @ad2onedublin, @munsterpete  LinkedIn company page
News sources: I always check out LinkedIn first thing, and twitter.  I also keep an eye on, and about a dozen other sources.
Onsite or offsite: When we’re not responding to briefs we’re meeting clients, the best days are when we’ve an empty office and everyone is out hustling.
Digital strategy/vision: Digital is what we do, and our strategy is to make it work as hard as possible for our clients.  Mobile is a big part of our strategy for 2013 and beyond.
I love Mondays because: It’s the beginning of a fresh week with new possibilities, and I get to read the Prosperity Blog 😉  (Editor’s note: :) ) I’d be lying if I said I prefer it to Saturdays though!

Add your commentFields marked with an * are required


Need to Hire?

Prosperity is Ireland’s only specialised recruitment agency to the web sector. Over the last fourteen years Prosperity has been placing digital advertising, marketing, sales, design and development candidates with the majority of the web brands within the Irish market, from the mom‘n’pop online shop right through to many of the world’s biggest web companies.

We have developed a vast number of connections and networks in the Irish and International digital arenas, and we believe that it is our experience aligned with our highly consultative approach that makes us such a consistently effective recruitment partner.

If you have hiring requirements...

Talk to Us