Irish Times Digital Challenge

Entries are now being accepted for the Irish Times Digital Challenge.
The philosophy behind this competition is that everything that is anything can be migrated to digital platforms. It aims to reward and mentor innovative ventures that can facilitate or develop new opportunities around this switch.

The competition was inspired by an initiative of senior executives at Pepsi. They saw the value of engaging with early-stage digital companies that might help to provide insights and innovation to the soft drink maker. The PepsiCo10 competition was born out of this, and run in conjunction with Highland Capital Partners, and a participant of Highland Capital Partners is now working with the Irish Times on The Irish Times Digital Challenge.
There is a major bonus to the winner of The Irish Times Digital Challenge in the access their innovation will have to Irish Times users  – up to several million per month. Each finalist will receive marketing to the value of €10,000 while the overall winner will receive investment funds to the value of €50,000. To assist the finalists in developing their path to market, NDRC LaunchPad will run a mini-startup incubator inside The Irish Times over eight weeks. In addition to extensive mentoring, there will be €10,000 worth of free legal, accounting, and taxation advice for the finalists over the eight weeks. Enterprise Ireland will also be offering support during this phase.
To register your interest – http://www.irishtimesidealab.com/