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22Nov

Paid search advertising most popular online adspend

Online advertising grew drastically in the first half of this year, while spend on other media fell, according to the latest Irish report on adspend.

The bi-annual advertising spend study from IAB Ireland and PwC found that Irish online advertising recorded its highest level of growth at 20.5% in the first half of 2011.
Online now ranks number three in total media spend, outperforming radio, outdoor, cinema and magazine.
The breakdown of online spend is as follows:
•    Display (34%)
•    Paid search advertising (45%)
•    Classified advertising (21%)
Strong growth in display has been witnessed in IAB adspend studies in the UK and across Europe as brands embrace online advertising in growing numbers.
For the first time an estimate of display adspend on mobile has been provided in the adspend study. Mobile advertising is still a relatively new platform in the digital media mix. The dramatic increase in smartphone penetration and usage has contributed to increased interest in mobile advertising. Display adspend on mobile is estimated at €1.6m in H1 2011.

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1COMMENTS ADDYOURS!

1 Comments ADD YOURS

CSS Signs Says:

WOW great stats, totally agree we have shifted our budget for our sign company towards PPC.

March 12th, 2012 at 4:33 pm

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