Sweet Twitter campaign gets results

Interactive digital agency Brando launched an interesting Twitter campaign last week when it called on Tweeters to tweet the hashtag #tweetsweets so its employees could eat sweets.

The idea came primarily from Beth Cocher, the company’s social media manager, who after a skill-share class about Arduino machines, wanted to use the technology creatively. Arduino machines are self-made robots that tie in with a computer using Arduino cards.
In this case, Brando used a gumball machine which dropped sweets every time somebody tweeted #tweetsweets. Occasionally it threw a ‘curveball’ and staff had to do challenges such as charades, which were streamed online via a webcam.
Brendan O’Flaherty, owner of Brando, says it showed what the firm does as a digital advertising agency.
“The campaign was launched around lunchtime on Thursday and ended at close of business on Friday. During that time we interacted with people from 30 different countries, as far away as Brazil and China.”
Some 5,000 people watched the webcam at the same time, while 61pc of those visiting Brando’s site were new visitors.