Shazam used with Irish ad campaign

Heineken has become the latest brand to turn to mobile discovery firm Shazam for its TV advertising campaign.
The firm launched its ‘Gorgeous Girl’ ad last week, the second in a series by Irish creative agency Rothco. However, despite the official 18 July release date, fans and music lovers were given a sneak peek by ‘Shazaming’ the song from the ad. The song in question is Bossanova Baby by Elvis Presley.

The application Shazam allows users to find out about and listen further to a song they hear but don’t know.
Evan Krauss, executive vice president of advertising sales at Shazam, said last month that many firms are using the technology to “drive deeper engagement with their television ad campaigns”.
“We’re now seeing companies in nearly every industry sector taking advantage of Shazam’s second screen experience to provide consumers with additional product information or give them an easy and fast point-of-interest retail experience at the click button,” he said.