New contextual advertising offers alternative to AdWords

A new alternative to Google AdWords is fast attracting advertisers and publishers from around the world.
Established in South Africa in 2009, Ad Dynamo has already built up a presence there, in the UK, Spain, Netherlands, Nigeria, the US and Ireland.

It works by bringing advertisers and publishers together and ensuring the relevant adverts are placed on publishers’ websites or mobile application through contextual advertising.
The growth of Ad Dynamo has been rapid, especially in the last 18 months; Gianni Ponzi of Ad Dynamo Ireland says the company is offering a genuine alternative.
“We pay publishers faster than anyone else and at a lower threshold. We are more cost effective and we are passionate about making sure both our advertisers and publishers get the best deal they can.”
“People are really taking to the fact that we provide another option to Google. We keep 80% of our advertisers and are working on the rest,” says Ponzi.