Quality mark to help ecommerce

There will be a strong focus on the quality of ecommerce websites thanks to the introduction of a new quality mark.
Retail Excellence Ireland (REI) has launched the mark to promote ecommerce.

David Fitzsimons, chief executive of the retail industry body, says the changing economy prompted the group to introduce the award.
“The only positive news from a retail perspective is from those who have an online presence, and there is real opportunity to grasp the world of online,” he says.
“We’re keen to get as many retailers involved in the online space and to disseminate and share in best practice.”
The mark will be independently assessed by REI, Google and AMAS, with minimum performance criteria required. Recipients can use and market the quality mark on their websites.
Meanwhile the closing date for entrants into the REI’s eCommerce Website of the Year award is 27 May which has a prize worth €20,000.