Fantasy Becomes Reality – Vstream Aviva Experience

Andrew and Neil from Vstream recently demonstrated their innovative product for Aviva. This is a 3D experience that speaks to the fevered dreams of many an Irish man, that of pulling on an Irish Jersey and playing for Ireland.

The product is based on a scenario whereby you are playing with a bunch of lads, and next thing your exemplary skills in the Tuesday evening 5-a-side are recognised and you are picked to play for Ireland. Next thing you know, you are on the tour bus, the players are interacting with you, Sky News mentions your name and George Hook is asking you for an interview. And then of course, you are running onto the turf in the Aviva stadium in front of 80,000 roaring fans.
Niall from vStream feels that this experiential marketing product is a highly entertaining format that offers total consumer immersion and brings the client’s relationship with the consumer to a whole new level.
For further info on this campaign:  http://www.vstream.ie/aviva_stadium_3d_experience.html