Mobiles to Take an Evolutionary Leap
Google’s mobile operating system, Android, competes in the smartphone market with operating systems such as Apple’s iPhone OS, Nokia’s Symbian, and Microsoft’s Windows Mobile, but chances are that Android is going to become the standard mobile phone software.
One of the major incentives for Handset manufacturers is that Google’s Android operating system is free. This significantly reduces the cost to the manufacturers and is likely to ensure that Android will sweep the market. It hasn’t happened yet – so far, HTC and Samsung are the only manufacturers with Android phones in development. But just like wave machines and electric cars, Android is going to soon be a fact of life.
Android is based on the Linux platform and is completely open source. Developers can easily make applications for Android or make amendments to existing bundled applications. This should ensure that the Android system will eventually offer numerous brilliant and powerful apps.
Google is exercising 20/20 foresight in bringing Android to market. The dogs on the street have been hailing mobile as the killer platform of the future. Well the future is now. No longer do we see our mobiles as a device for purely making calls or texting. Now we have a device which we drift to in moments of boredom, to check mail, stocks, weather, browse the web, or play games.
Google will now be able to spend all day with us; it will be our constant companion. Its advertising will piggy back onto its applications. Through constant access to Gmail or other Google apps, Google ads will be able to insinuate themselves into our consciousness at any time of the day. This is no Faustian pact – it is a small price to pay for what promises to be a life enhancing mobile operating system.
Jim Murray – Prosperity
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