The Search for Top Online Talent is on!
The search for top online talent is on! With the rumours this week that Google is expanding into additional buildings and creating 200 jobs and with the multiple jobs appearing on job boards, the battle for talent has begun. As demand exceeds supply, the outcome is that salaries are increasing in Search and Online Marketing faster than traditional media.
A second issue would be sourcing the talent, as training in online and search is only now being introduced into courses in Ireland. On the positive side, there seems to be much more of an interest in Search with graduates and with the explosion for social media and the Bebo generation there is an appetite for all things digital. The general consensus in the market is more training followed by retention strategies is the key solution for the industry moving forward. Companies have also adopted the approach of taking on good traditional advertising executives, mainly from below the line and provided in house training. Google have also run training courses through IAPI for through the line agencies which have also proven effective. Search is an exciting industry which is set to grow exponentially, however we need the talent to drive the industry. Our mantra at Prosperity is, birds of a feather, we recruit where the media community congregate and that’s online.
Ellie Doyle, Prosperity Recruitment 
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Maciej Says: