15Feb

Ad Spend Figures are in . . .

IAPI has published its ad spend figures for 2006, which reflect the huge boom in the industry – â‚¬1.7 billion euros. This is nearly 17% up on 2005, but does include (for the first time) online advertising revenue – this came in at â‚¬13.5 million for the year 06 . . . it will be interesting to see the online spend for 2007 as this area is now clearly flying.

Every area shows major growth on 05 – Cinema was up by 11.3 per cent, print advertising by 16.9 per cent, radio by 17.6 per cent, and TV by 13.8 per cent.

If media / marketing / advertising recruitment is a barometer of current spend, Prosperity can report that 07 could well see far higher growth than 06!

Add your commentFields marked with an ^* are required

Need to Hire?

Prosperity is Ireland’s only specialised recruitment agency to the web sector. Over the last fourteen years Prosperity has been placing digital advertising, marketing, sales, design and development candidates with the majority of the web brands within the Irish market, from the mom‘n’pop online shop right through to many of the world’s biggest web companies.

We have developed a vast number of connections and networks in the Irish and International digital arenas, and we believe that it is our experience aligned with our highly consultative approach that makes us such a consistently effective recruitment partner.

If you have hiring requirements...

Talk to Us