Sponsorship bought by a crowd of bankers……

They have got oodles of cash as we all know. Banks seem to the forefront when it comes to tapping into any Sponsorship deals on offer; Halifax, previously known as The Bank of Scotland, have sponsored the 2fm Breakfast featuring Jim Nugent and Colm Hayes to the tune of €350,000.

Expensive business some may say but sponsorship has worked for them in the past:  Bank of Scotland’s clever campaigns around the Leinster Rugby plus the winning form of the side itself has fuelled a high profile and successful relationship between both parties.

The Bank of Scotland / Halifax  has also become involved in competitions on the Late Late with a prize of up to €30k. With new branding in and ambitious marketing plans to grow their share in Ireland, Halifax have got their fingers in the right pies so far.  Will the new 2fm show hit the right heights for them? We will wait and see . . .