Big Brother goes Nuclear!
Marketers take note: whether you agree or disagree with the producer’s decision not to pull the show, word of mouth marketing is the most powerful form of media communications.
Forget Rocky Balboa, this is the only boxing ring that matters right now – on one side you have a glamorous and beautiful actress from India, stylish, sophisticated and a genuinely nice person, and on the other side you have Jade, a total bully and her side kicks Jo and Danielle, who between them look like they have obviously been in one too many rounds in the past. Their coach Jackie has been banned from ringside, (thanks be to god), but Shilpa has taken a few serious knocks from Jade, emotionally and mentally, and the public are cheering for Shilpa like they once cheered for Rocky.
It seems to me that this evil triumvirate feel very threatened by Shilpa Shetty – even these “never been / has beens” must at some sub-intelligent level be aware of what their celebrity is built on: nothing. Then they encounter a truly beautiful, talented and accomplished person in the form of Shilpa Shetty, and the illusion of their celebrity is threatened, so what can their vulnerable egos do but compel them to attack. This paragraph calls for historical references to lumpen barbarians pulling down that which is finely crafted and beautiful, but then I might just be labouring the point.
Well the media are of course in a frenzy about it all and the producers are more than likely doing cartwheels around the office to the fact their show achieves such postmodern accolades as the most complained about show in history . . . and of course the most talked about, even PM Tony Blair and Gordon Brown are taking note of it.
I think Shilpa summed it up when she said: I am here representing India, are these girls representing the UK? It’s very scary. And Channel 4 is ever the impresario to this British culture of worshipping no-talents – it is a cruel trick to build them up and then drop a bunker buster like Shilpa Shetty into the middle of them . . . cruel, but it gets the country talking about it, and that’s good marketing!
MM
1 Comments ADD YOURS
Myles Says: