End it Like Beckham

After a 3 year soccer low at Real Madrid, was it the end of Becks?
No, it was only the end of the illusion that David Beckham is still admired for his soccer skills. Beckham has decided to rid himself of the inconvenience of being a top level soccer player, and bring his brand – the idea, the image of Becks – to the  place where they will evangelically sell it.

It make perfect sense, Becks and Posh are style  icons, and Becks is just lending his name to one more brand, that being LA Galaxy, and receiving $265 million for his endorsement.. Who needs the hard cold bench of Real Madrid? Who needs the hassle of being involved in an underperforming Spanish football club? Learning Spanish when you have barely mastered English?  Showing up for training every day, yet sitting out the majority of games?

Becks and Posh will be truly home at last, where they belong – it is as if Posh clicked her Jimmy Choos together and made a wish.

Odds on the Beckham brand will now go truly  stellar, and I mean bigger than big – US company giants like General Motors, Anheuser-Busch and Coca-Cola will be after a piece of Becks faster than you can order a Skinny Caffe Latte. Beckham already earns in excess of $32 million a year and earns more in endorsements than any other football player in the game.
The fact he looks like a male model helped secure his most lucrative endorsement to date – $9 million over three years with Gillette. So now that the legs are getting tired, it’s time to move off the pitch and fully in to brands, even though he will of course be playing for LA Galaxy, who??

MM