Prosperity, The Irish Times Training and the Irish Internet Association have joined forces to offer a new Diploma in Digital Marketing.
Students of the course will benefit from Prosperity’s knowledge of the digital media recruitment industry and skills required for digital media roles. Course speakers include journalist Conor Pope, head of Cybercom Rob Reid, Darragh Doyle from boards.ie and Krishna De, experienced digital marketing trainer.
According to Prosperity co-founder Gary Mullan, the recruitment company will be feeding into the course design by identifying areas where there are skills shortages.
The course, according to Mullan is best suited to people who have had “some exposure to digital media and would have some knowledge of the disciplines such as SEO, online advertising, etc.â€
Topics covered include website structure, SEO, online advertising, email marketing, online pr, writing for the web, mobile web, semantic web/web 3.
“It would benefit people who have some digital experience but if people are doing it as a hobby, for example, building a music website, they can benefit from it if they have some interest.â€
The Irish Internet Association will play an important role in identifying the most suitable trainers in the market. The Irish Times Training section has considerable experience in course delivery.
The course, which is Dublin city centre based, runs over 13 weeks and begins in September. This part-time diploma is FETAC accredited (level 5 minor award).
Detailed outline of course modules and profiles of instructors