Prosperity is delighted to announce that we will be sponsoring the Search Engine World 2007 event in Dublin on March the 21st http://www.searchmarketingworld2007.com/
We envisage that 2007 will be a big year for search marketing and as specialists in Online Digital Recruitment; we are delighted to have the opportunity to sponsor this exciting event. Many of the leading search marketing experts from around the world will be speaking at the event and tickets for the event will sell fast.
MM
Finally, we don’t have to pack up and head overseas to get the latest updates on Search Engine Marketing. Interactive Return are hosting a Search Engine Marketing Event in Dublin. Search Marketing is the hottest topic in marketing on the planet at the moment, Search Marketing World 2007, Dublin March 21, 2007, brings together the search marketing professionals, the search engines, the business owners who have successfully implemented search, the ad agencies. Many of world experts in Search will come to Dublin to share their knowledge with us. 2007 will be a big year in search, so I think marking this one in the diary would be a good idea.
For more details on the event, check out www.searchenginemarketingworld.com
MM
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Prosperity is happy to announce our participation as a sponsor in this year’s Irish Design Effectiveness Awards (Idea), an event designed to demonstrate that the visual impact of a brand has an impact on its bottom line.
According to Nicholas Cloake, the coordinator of Idea, ‘‘Part of the reason we do this is to dispel the kind of myths you
have about design companies; that it’s all about designers in ponytails playing with funny computers. Graphic design firms are run like serious businesses, like any other company. Design is really the output, rather than their sole activity.â€
The Judging panel for the IDEA awards is managed by the Graphic Design Business Association (GBDA).
There were 68 projects submitted for this year’s event, which takes place in Jury’s of Ballsbridge on Thursday, November 09.
Previous winners of these awards include Eircom, Greenstar and Java Coffee.
A BOOMING ad industry has seen an unprecedented demand for staff, with many agencies reporting that they have to look outside Ireland to fill positions.
As a result, wages are increasingly fat and the industry needs to assess how it gets more people to choose a career in the business.
Recruitment company Prosperity, which specialises in media and advertising jobs, says it has noticed a significant increase in the hiring needs of advertising agencies over the last year.
“As agencies become more specialised, be it online, branding or media, there is naturally an increase in the number of agencies,” said Gary Mullan, director of Prosperity. “Add to this the entry of international networks and new niche agencies, and the numbers employed in this sector have grown by up to 65pc over the past five years,” he added.
“Our figures show that last year around 25pc of our business would have come from advertising agencies; this has increased to about 40pc this year, which is a significant increase,” said Mr Mullan.
On the agency side, the company has seen demand for strong client service experience from senior executive to director level.
On the creative side, there is a growing need for art directors, designers and creative directors.
“We are finding now some great candidates who are currently working in the UK and further afield who are interested in relocating to Dublin, and do not have a thorough understanding of who the players are in the market,” he said. As a result, international candidates are more likely to come through the recruitment agencies.
The surging demand has had a knock-on effect on salaries, which are increasing on average at about 8pc. At the top end of the market, an account director can now earn €80,000 to €125,000, according to Prosperity’s annual salary survey - an 8pc increase on last year.
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