I recently saw a company on Facebook offering a gift voucher for the 250 member who joins their Facebook page. The page at that time had 45 (likes) followers; I looked in the other day to see they had only added a couple of more followers. To me this type of engagement is like a new family who moves into a neighbourhood and stands in the front garden offering people free cookies if the neighbours talk to them.
An online community is what it is, a community, it takes time, effort and amount of giving to build a community. Back to the family standing in the garden with their full plate of cookies, when they start to put out the neighbours bins, check on the elderly person across the road, that is when the community takes notice. In the online world, it’s sharing information, links and stories that might help the community. Give to the community offline and online and they will reward you a 100 fold. Simple but true.
If StumbleUpon is something you haven’t stumbled upon yet, it may be time to slot some time into your social media diary to find out more about it.
However, it seems many people in Ireland have already been using the site enthusiastically. StumbleUpon was the top social media site in Ireland for driving traffic to other websites between March 2009 and March 2010 according to research findings.
In March 2010, the site generated 40% of social media hits to websites in Ireland according to StatCounter, a Dublin-founded web analytics firm.
The firm’s research arm StatCounter Global Stats reported that globally Facebook is the primary source of traffic to global websites with almost half (48%) of social media hits followed by StumbleUpon with almost a quarter (25%).
Aodhan Cullen, CEO, StatCounter commented that the findings suggest that there is merit in having a corporate Facebook page or Twitter account. “The surprise packet is StumbleUpon, which over the past year has been consistently in the top two social media sites in terms of generating global website traffic. Indeed, in the US in March StumbleUpon was number one ahead of Facebook in terms of website traffic generation.”
In March 2010, in Ireland StumbleUpon accounted for almost 41% of social media hits, down from 60% the previous March. It is closely followed by Facebook (33% in March 2010 up from 12% in March 2009). Twitter was in third place in March of this year, accounting for almost 10% of social media hits in Ireland that month, up from 7% in March 2009.
The Irish and US StumbleUpon statistics buck global, UK and European trends. Across Europe, Facebook was most definitely in the lead in March of this year at 59%, followed by StumbleUpon at 13% and YouTube in third place, just a fraction ahead of Twitter. In the UK, again Facebook was clearly ahead of other social media websites as regards driving traffic to other websites, accounting for 49% of hits in March 2010, down from an impressive 88% in December 2009. StumbleUpon accounted for 24% of social media hits to websites in the UK, with Twitter counting for one in 10 hits,
The data for March is based on 13 billion page views across the global StatCounter network of member sites. StatCounter, which provides free website traffic information, has recently added Social Media to its StatCounter Global Stats, a free online research tool for media, analysts, bloggers, researchers and members.
Cybercom’s Coca-Cola eBoy campaign has been selected as an Official Honoree for the Best Integrated Media Plan Category in the 14th Annual Webby Awards. The Webby Awards is the leading international award honouring excellence on the Internet.
The Webby Awards presents two honours in every category –The Webby Award and The People’s Voice Award — in each of its four entry types: websites, interactive advertising, online film and video and mobile web. In addition it honours excellence in more than 100 website, interactive advertising, online film and video, and mobile web categories i.e. Official Honorees.
Out of the nearly 10,000 entries submitted to the 14th Annual Webby Awards, less than 15% are awarded the status of Official Honorees, a status reserved for those with talent worth commending that didn’t make it to the final.
In this category, Coca-Cola e-Boy is in the same league as NY Times’ 2009 Inauguration Day Campaign on Facebook, Lynx Lounge After Hours from TMW, and CNN iPhone app amongst others.
Orla O’Keeffe, account director at Cybercom and account director of the Coca-Cola eBoy campaign says: “They receive about 10,000 nominees every year so we were delighted with that level of recognition.”
The eBoy campaign started with an outdoor poster, ‘The Coke side of Dublin’ in 2008 which teens absolutely loved, she explains. Feedback showed that teens wanted to engaged more with this pixel art created by an artist company eBoy which agency McCanns would have worked with. As a result, the poster was brought online in 2009, featuring four cities of Ireland. “It’s a great example of a global brand becoming very local,” explains O’Keeffe.
Cybercom’s brief was to bring it online and it was embedded into Bebo, then the social media platform of choice for the target audience. It was only live for four weeks and in that time 77,000 visits were recorded to the game and 18% of total teens in Ireland were exposed to this online. “There was very positive chatter on the Bebo page about it and calls to extend it,” recalls O’Keeffe.
“The real thing that was appealing to teens was the game play we had a treasure hunt and then we had quite a lot of incentives built into it, so they could win this poster by playing the game, which they did at a great level.”
There were over 54,000 game plays with very high engagement minutes online of 11 minutes.
Click here to see an archive version of this hugely popular game.
As the date of famed author and venture capitalist Guy Kawasaki’s trip to Dublin looms, Prosperity is pleased to announce a competition for two complimentary tickets to the event.
The Irish Times, in association with Prosperity, is bringing Guy to Dublin to speak at the first in a series of ‘Spotlight’ events. Spotlight events will deliver quality, innovative and motivational speakers from home and abroad to Irish audiences.
The first of these, ‘Breaking the Boundaries’ takes place on Friday, April 23rd in the Mansion House in Dublin city centre, from 2pm to 4pm.
At the event key speaker, Guy Kawasaki will advise his Irish audience on how to set new standards of innovation that will drive the Irish economy and change the world.
Guy established his professional reputation as a software evangelist at Apple Computer Inc in the 1980s and is internationally renowned for advising companies on how to innovate.
He is the author of nine books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way; and he now counts blogger, venture capitalist, author and speaker amongst his credentials.
Speaking alongside Guy will be emerging international home grown talent in the form of John Dunne of Intune Networks, Iain MacDonald of Weedle, and Santina Doherty of Hostel World who was also highly instrumental in the expansion of Ryanair.
Numbers are limited, so to secure a ticket for this highly exciting event, please go to http://www.irishtimes.com/events/spotlight/
If you would like to be in with a chance to win a pair of tickets to the above Spotlight event, answer the following question correctly to have your name entered into the draw.
Guy Kawasaki established his professional reputation as a software evangelist at which organisation in the 1980s?
A) Microsoft Corporation
B) Apple Computer Inc
C) IBM
Please email your answer and your contact details to info@prosperity.ie by 5pm on Thursday April 15th. Correct answers will be entered into a draw. The winner will be notified on Friday April 16th. For further information on this seminar, please keep an eye on our Prosperity Digital Facebook page – www.facebook.com/Prosperity.digital
