Darren Clarke is due to become the face of Setanta Sports in the UK as a valuable part of Setanta’s battle with Sky Sports in the UK. He will primarily be launching Setanta Golf as well as Setanta’s other ppv channels including it’s English Premier League offering for more than 40 live premiership games from the start of next season.
Clarke will act as a brand ambassador for Setanta across all it’s channels and advertising and will wear the Setanta logo on his shirt when playing in tournaments. Additionally he will act as a commentator / pundit on all golf tournaments broadcast, whether playing or not.
Setanta Golf launches next week and is, according to founder Leonard Ryan “The start of Setanta coming into the UK market in a major way”