Prosperity. Happiness Works.

http://www.designer-daily.com/advertising-that-will-catch-your-attention-20-awesome-billboards-10580

Advertisers will be able to reach a wider group of mobile users across multiple platforms on high-traffic mobile websites and applications with new additions to Adforce, the mobile ad network.

Kevin Foley of Adforce, which is part of the Irish digital communications company Digital Reach Group, said this offers a highly effective means to reach thousands of mobile users across different platforms including the increasingly popular Android.
Alongside mobile websites for Vodafone, RTE and Meteor as well as the RTE News Now applications, websites and apps now part of the Adforce network include:
RTE Radio Websites and Apps for 2FM, RTE Radio 1, RTE’s Pocket Player app; Communicorp websites and apps for 98FM, Today FM, Newstalk and Spin 103.8; Northern Irish mobile applications for Independent News and Media including propertynews, jobfinderni and carfinderni; Popular dining mobile website menupages.ie and Georgina Campbell’s Ireland Guide App.
Foley said that he had observed more and more big brand names embrace the mobile medium. “This month alone over 20 campaigns are running on our network from brands such as Heineken, 3 Mobile, Guinness, Bord Gáis, Paddy Power and UCD.”

Dublin commuters are going to have to make sure their mobile phones are up to scratch to get the most from their morning paper.
The free newspaper, Metro Herald, has teamed up with Digital Reach Group (DRG), which is to provide Quick Response (QR) codes as part of the newspaper’s advertising portfolio.

Metro Herald will work exclusively with DRG to enable advertisers in Ireland to incorporate an interactive digital response into their print campaigns, through the use of QR codes.
As reported in the Prosperity Digital Media Ezine earlier this year DRG launched the QR code service ScanLife in Ireland.
Owner of smartphones equipped with a QR code reader can easily get access to extra information on their handsets when they scan a 2D barcode within a printed advert or editorial. QR codes can also lead people to mobile apps to download, competitions, special offers or vouchers.
According to Paul Crosbie, Managing Director, Metro Herald, “Metro Herald’s audience is a perfect fit for QR codes due to the high level of smartphone ownership and the regularity with which our readers access the internet via their handset.”
Together with the Metro Herald, DRG will provide strategy input, create unique QR codes and mobile landing pages, as well as measure and report on the digital aspect of the campaign.
In Ireland, QR codes from DRG have already been successfully implemented for a range of brands through Metro Herald. Sunway, Samsung, Carlsberg, and Jameson have all integrated them as part of ad campaigns in the past 6 months.

Reduced price online advertising on indigenous websites is now available with the arrival of a new blind network to the advertising scene.

Blind networks or value networks are a group of websites that have unsold banner ad space on a monthly basis. As this inventory is perishable and useless once expired, they are sold to blind networks at a lower price on the condition that the publisher’s identity is not disclosed. This, of course, is to preserve and protect publishers’ key advertiser agreements and regular income streams.
Advertisers will be unable to target by site, but according to Michelle O’Keeffe, managing director of Media Brokers the latest blind network in the Irish market, advertisers can target ads by channel (news, sport, fashion), gender, demographic, just not by site. Media Brokers is also the first with its offering on indigenous Irish websites.
“The reason I think this is important is from a consumer perception and a consumer trust point of view we believe we’ll get higher click through rates. If you’re an Irish person on an Irish site, you’re going to think the advertising around it is meant to be you.” She gives the example of an Irish person on the New York Times website who didn’t feel that an ad for a specific computer company would be relevant to him because he was on a non-Irish site.
“From our tests we are seeing higher click through rates from Irish sites, there are many explanations for this; ads placed within relevant content, brands are aligned with reputable indigenous sites, a sense of consumer trust on respected and well known publishers,” says O’Keeffe.
Media Brokers will conduct pre campaign analysis of the client and the campaign objectives in order to best place the campaign within their platform. Using pre campaign analysis it intends to achieve strong click through rates from the outset and will optimise by publisher and creative throughout the campaign.

My first job ever was in Captain Americas in the early 80’s. I got 10e a shift and relied on tips to give me an extra few pounds to save. Every day I would head to AIB in Grafton Street and put my funds in the deposit account. I always remembered almost feeling nervous walking into this powerful institution. The banks then were perceived with reverence. The bank manager was almost like some sort of God like figure and whatever bank said I believed. I almost felt a certain amount of pride being able to deposit the money in the bank. What has happened subsequently has been a bit shocking to say the least. The banks now are generally mistrusted and are perceived as dishonest by the general public. The bailout by The Irish taxpayer will continue beyond our children’s generation and possibly to their children.

When Brando launched the Rabodirect campaign they used some simple, but very powerful words like: HONEST, FLEXIBLE etc. It is a very clever campaign giving the general public much to think about in what has happened in Ireland and also a belief that maybe there is a bank still that has these qualities, which for many years we just took for granted.

It proves that great ads don’t necessarily need to have all the bells and whistles, sometimes it’s a word which can get to the heart of the matter.

Gary - Prosperity