Prosperity. Happiness Works.

Click here to see the kind of ads you want to be bombarded with!

http://uaddit.com/discussions/showthread.php?t=642

Mark Paterson - Prosperity

Forget the old glass and a half of goodness in every bar yawn, this is brilliant.

http://www.aglassandahalffullproductions.com/wmv.htm

. . . and just to prove it’s gone viral already, here’s the Eastenders Remix on YouTube:

http://uk.youtube.com/watch?v=Lpo3EVoEblc

JM

IDEA, the marketing and design agency based on Lad Lane in Dublin, won the Grand Prix Award for their branding of Bloom, the Bord Bia sponsored Garden Show, at the recent GDBA / Irish Design Effectiveness Awards held in the Royal Hospital Kilmainham.
Bloom was Ireland’s first major garden show, held in the Phoenix Park around the June Bank Holiday weekend this year. Despite the rain Bloom was a huge success with sold out events thanks to an eye catching and inviting brand and identity developed by IDEA for Bord Bia. Bloom will now be held as an annual event at the top end of garden shows along with Chelsea and the RHS shows in England.
The Grand Prix – Highly Commended Award (sponsored by Prosperity) went to Neworld Associates for their packaging design for Roots and Shoots for Taravale Foods.
Other award winners include Baseline for branding Access Control Technology and The Parklands; Designer’s Ink for Skylift; Totem (last year’s Grand Prix winners) for Crew’s and the Alzheimer’s Society; IDEA (again) for Dulux Moda and IIP, Creative Media for Glazing Design Systems and Omagh and Leitrim Enterprise;  Design Tactics for Cloonacool Arctic Charr; Huguenot-xmi for Kelkin; oman Cusack for the Department of Environment and Dara Creative for the Crean Mosaic website.
The Irish Design Effectiveness Awards 2007 is the thirteenth year that the Irish Design Effectiveness Awards has been held. The Awards are an all-island competition, open to any fi m whose core business is branding, visual communications or new media.

Posted by Tom McWalters - Prosperity

So you’re standing at a bus stop in the lashing rain and the next thing you do is take a deep breath and smell the scent of freshly baked cookies.

In San Francisco , Arcade Marketing who created the technology called Magniscent, are launching a campaign called “got milk”?
The thinking behind this campaign is that Americans strongly associate the smell of cookies with a glass of milk - much in the same way that we associate the smell of a kebab with beer - so when commuters smell the delicious scent of cookies they will run home to the fridge and gulp down a glass of milk.

These aromatic strips will be installed at bus stops, and under the seats on buses for a month long trial. “Because no one has done this before, and San Francisco is so politically correct, there’s been concern that not everyone will like it,” conceded Molly Ireland, senior vice president of RL Public Relations & Marketing in Santa Monica, which has a piece of the milk board account. “It’s a risk. But if it works there, it will work anywhere.”

So will this form of advertising catch on in Ireland? Maybe it already has - last Friday, there was a strong smell of Guinness on the Cornelscourt nitelink.

MM - Prosperity