This great ad is currently playing on French tv.
Citroen recognised the image problem they had with their small cars was that Minis were just perceived as so much cooler then anything Citroen could do because they are associated with England and cool Britannia which is very influential in France. So what better than to have arguably the coolest English man criticising the whole idea of retro stuff. At worse, it will put doubt in the minds of French potential Mini drivers.
Andrew Hussey














