The bi-annual advertising spend study from IAB Ireland and PwC found that Irish online advertising recorded its highest level of growth at 20.5% in the first half of 2011.
Online now ranks number three in total media spend, outperforming radio, outdoor, cinema and magazine.
The breakdown of online spend is as follows:
•    Display (34%)
•    Paid search advertising (45%)
•    Classified advertising (21%)
Strong growth in display has been witnessed in IAB adspend studies in the UK and across Europe as brands embrace online advertising in growing numbers.
For the first time an estimate of display adspend on mobile has been provided in the adspend study. Mobile advertising is still a relatively new platform in the digital media mix. The dramatic increase in smartphone penetration and usage has contributed to increased interest in mobile advertising. Display adspend on mobile is estimated at €1.6m in H1 2011.

Called RewardAble, this new platform from Betapond combines social check-ins with near field communication (NFC) and was showcased for the first time at the recent Innovation in Entertainment Showcase in Sony Pictures Hollywood.
RewardAble CEO Declan Kennedy explains that consumers will be able to ‘check in’ on social media and pick up rewards by simply tapping their phone against a poster or scanning a QR code.
The software, which will be available on all smartphones and integrates with NFC technology, will allow customers to discover new ways to get instant rewards whilst also benefiting retailers by bringing customer loyalty to the next level.
NFC authentications means customers will also have the highest level of privacy and protection.

The application Shazam allows users to find out about and listen further to a song they hear but don’t know.
Evan Krauss, executive vice president of advertising sales at Shazam, said last month that many firms are using the technology to “drive deeper engagement with their television ad campaigns”.
“We’re now seeing companies in nearly every industry sector taking advantage of Shazam’s second screen experience to provide consumers with additional product information or give them an easy and fast point-of-interest retail experience at the click button,” he said.

It works by bringing advertisers and publishers together and ensuring the relevant adverts are placed on publishers’ websites or mobile application through contextual advertising.
The growth of Ad Dynamo has been rapid, especially in the last 18 months; Gianni Ponzi of Ad Dynamo Ireland says the company is offering a genuine alternative.
“We pay publishers faster than anyone else and at a lower threshold. We are more cost effective and we are passionate about making sure both our advertisers and publishers get the best deal they can.”
“People are really taking to the fact that we provide another option to Google. We keep 80% of our advertisers and are working on the rest,” says Ponzi.

A sample of our Outdoor ads, promoting our Happy Seat campaign. And here’s our Happy Seat site: www.happyseat.ie

According to Niall Kehoe, MD of Ethnic Media, the company is now entirely responsible for the ad placement sold on a CPC basis on Facebook.pl.
The company already works with the top 10 Polish news portals already. “We geo target users here,” he explains. “When you log into the Polish version of Facebook what it gives us is a younger user with longer dwell time.”
According to Kehoe, as much as people think all the Poles have gone home, the people who are here now are highly educated and more likely to use a digital platform.
“Getting access to almost a quarter of a million Polish people every month represents a very unique communications opportunity to companies, it is something that has never been offered before”.

Number one :

to see the whole top 10 list visit:

http://www.time.com/time/specials/packages/article/0,28804,2035319_2034607_2034563,00.html

http://owni.eu/2010/11/08/top-48-ads-that-would-never-be-allowed-today/

Jim - Prosperity.ie

http://www.visualnews.com/2010/10/16/who-shot-the-couch-vintage-bad-fashions/