Facebook.pl deal indicates importance of ethnic communities
The importance of ethnic communities to advertising revenue in Ireland has been recognised with a new revenue generation arrangement for Facebook.pl in Ireland.
According to Niall Kehoe, MD of Ethnic Media, the company is now entirely responsible for the ad placement sold on a CPC basis on Facebook.pl.
The company already works with the top 10 Polish news portals already. â€œWe geo target users here,â€ he explains. â€œWhen you log into the Polish version of Facebook what it gives us is a younger user with longer dwell time.â€
According to Kehoe, as much as people think all the Poles have gone home, the people who are here now are highly educated and more likely to use a digital platform.
â€œGetting access to almost a quarter of a million Polish people every month represents a very unique communications opportunity to companies, it is something that has never been offered beforeâ€.