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Facebook.pl deal indicates importance of ethnic communities

The importance of ethnic communities to advertising revenue in Ireland has been recognised with a new revenue generation arrangement for Facebook.pl in Ireland.

According to Niall Kehoe, MD of Ethnic Media, the company is now entirely responsible for the ad placement sold on a CPC basis on Facebook.pl.
The company already works with the top 10 Polish news portals already. “We geo target users here,” he explains. “When you log into the Polish version of Facebook what it gives us is a younger user with longer dwell time.”
According to Kehoe, as much as people think all the Poles have gone home, the people who are here now are highly educated and more likely to use a digital platform.
“Getting access to almost a quarter of a million Polish people every month represents a very unique communications opportunity to companies, it is something that has never been offered before”.

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