Not sure how to get an app to market? The answer could be warehousing. According to a recently released in-depth report from GoMo News, which has offices in Ireland and has been reporting on mobile strategy for the last four years, there is a growing trend of selling applications through distributed shopfronts. This model is called the ‘warehouse’, because all of the shopfronts are supplied from a central source.
Cian O’Sullivan, GoMo News Chief Reporter, explains that the Apple Store and the Google Market are “Direct-to-Consumer†(D2C) application shops. “This means that they allow Google and Apple to sell apps to smartphone owners with no middle-men. However, it’s also an incredibly resource-heavy way to sell applications. It requires a lot of employees and man hours dedicated to creating the tools and environment that developers need to profit from your platform.â€
Both companies created their own platforms to sell applications on, he adds. “In contrast, warehouses aren’t tied to their own platform. They store and sell applications for any mobile platform or device. Warehouses invite developers to pool their apps in a central location – the ‘warehouse’ – and from here the apps can be sold through any number of shopfronts.â€
The report examines the business models, strategies and successes of three different warehouse sellers: GetJar, Djuzz and Apprupt.
In response to requests from its readers and mobile companies to offer more detailed insights, GoMo News decided to carry out research and create a series of reports. The warehouse report is the first in a series of in-depth looks into segments of the mobile industry
For more details, graphs and an in-depth look into the warehouse model, see the full report on http://www.gomonews.com/category/mobile-industry-reports.
Over four years of reporting on mobile strategy, GoMo News has built up a strong industry following and insight into the mobile arena. It is open to suggestions and requests for report topics, both in partnership or as paid research.