Tim McParland is Portal & Advertising Manager at 3 where he has worked since May 2010.
Company: I work for 3, Ireland’s fastest growing mobile provider. Operating one of Ireland’s largest high speed networks, 3 has over 500,000 customers and is the market leader in mobile broadband with over 200,000 subscribers. You’ll find all there is to know about our latest products and services on Three.ie.
Job description: Working with 3’s creative, tight-knit and uber-inspiring Entertainment team, I’m responsible for the merchandising and generation of advertising revenues across 3’s mobile portal, Planet 3.
Likes: For me it’s my colleagues, the day-to-day variety of the work and the opportunity to carry my online and digital media experience into the mobile space. As the industry develops from its widely-accepted 1.0 phase, my team’s challenge is to ensure 3’s customers get an unrivalled mobile web experience and to ensure we provide brands and advertisers the best possible platform for delivering successful mobile advertising campaigns.
Qualifications: As well as a couple of more recent professional certifications in Project Management and digital media, I hold a B.A. in Computer Science & Economics from UCD and a M.Sc. in International Management from Reims Management School and DCU.
Career ladder: Under the guidance of a couple of great mentors, I spent the first two years after my post-grad as a Commercial Analyst with The Irish Times and DigitalworX, its wholly-owned digital arm. I had the opportunity to work hands-on with some big name brands, getting a priceless exposure to the Irish media industry in the process. I was also lucky enough to gain a wide a network of friends and colleagues, many of who I still plague today (they’ll know who they are!). I’d change very little about my time there.
Working hours: Typical hours are 9 to 6-ish but these will vary according to deadlines and go-live dates. Away from the office and when I get the rare bolt from the blue or see a great campaign or new initiative I’ll always take note.
Breaktime: 3’s new Irish HQ on Clarendon Row couldn’t be more central so we’re duly spoiled for choice. I have a few friends who work locally so when the sun is shining and I’m not out with the team or ticking items off the proverbial to-do list, it’s hard to beat a sit-down sandwich and coffee in Stephen’s Green.
Social media credentials:
It really wasn’t that long ago that our J1 holiday snaps went up on UCD’s Netsoc servers so it’s amazing to see how far social media has come over the past five years or so. I use Facebook for personal use, my professional profile is on LinkedIn and I dabble with a couple of Twitter accounts and Facebook fan pages.
News: Wired, Mashable and TechCrunch are all daily ports of calls list while I have a lot of time for the work of Simply Zesty, real pioneers of the social media space here in Ireland. The Irish Times’ monthly Innovation supplement expands beyond purely digital media but is always packed with brilliant content and I’ll rarely miss the Guardian’s TechWeekly podcast.
Onsite or offsite: Most of my time is spent at our offices on Clarendon Row but between training, off-sites and client meetings I’d spend a fair chunk of time on the move.
Why do you love Mondays? I love Mondays because it’s a new week full of new challenges, I’m always learning, there’s rarely a dull moment and fortunately I really enjoy what I do.
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