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Research undertaken in partnership with the IDA has shown that Irish people have the ideal mix of attributes to attract more companies like Google, Facebook and LinkedIn to establish bases in Ireland.
The study of 117 Irish executives and entrepreneurs which was then compared to international norms indicated a substantial trend towards ‘right brain thinking’ which includes attributes such as intuition, the ability to make seemingly unrelated connections and tolerance of ambiguity.

Dr Tom McCarthy, Irish Management Institute CEO, highlighted at the launch of the study that the findings indicated Irish executives and entrepreneurs strongly exhibited many of the attributes traditionally associated with innovation. “A consistent pattern of results emerges from this research,” said McCarthy. “This pattern indicates a substantial trend towards what is considered right-brain dominated cognition. This is a key building block underpinning innovation.”
The Irish sample was characterized by a rapid decision style and a reliance on speeded up rationality or intuition.
“The research shows a capacity of the Irish for good, quick decision making making us strong managers for global firms. This opens the potential for Ireland in a greater way to market itself as a centre for the basing of global and European, Middle Eastern and African headquarter operations here.”
IDA Ireland CEO Barry O’Leary welcomed the research findings and said that IDA Ireland has been able to showcase Irish management and the availability of talent as a key selling point to attract multinationals to Ireland.
“There is something inherent in the Irish way of innovating, of doing business which has made Ireland so successful in attracting foreign direct investment and embedding some of the world’s leading companies here in Ireland.”
The research found that the Irish entrepreneurial executive:
*    has a preference for connecting and associating with others and is strongly people oriented;
*    has a preference to be original rather than traditional and finds personal inspiration through innovation;
*    is more likely to be individualistic and self reliant when compared to international peers.