I recently saw a company on Facebook offering a gift voucher for the 250 member who joins their Facebook page. The page at that time had 45 (likes) followers; I looked in the other day to see they had only added a couple of more followers. To me this type of engagement is like a new family who moves into a neighbourhood and stands in the front garden offering people free cookies if the neighbours talk to them.
An online community is what it is, a community, it takes time, effort and amount of giving to build a community. Back to the family standing in the garden with their full plate of cookies, when they start to put out the neighbours bins, check on the elderly person across the road, that is when the community takes notice. In the online world, it’s sharing information, links and stories that might help the community. Give to the community offline and online and they will reward you a 100 fold. Simple but true.
Gary - Prosperity