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If StumbleUpon is something you haven’t stumbled upon yet, it may be time to slot some time into your social media diary to find out more about it.

However, it seems many people in Ireland have already been using the site enthusiastically. StumbleUpon was the top social media site in Ireland for driving traffic to other websites between March 2009 and March 2010 according to research findings.
In March 2010, the site generated 40% of social media hits to websites in Ireland according to StatCounter, a Dublin-founded web analytics firm.
The firm’s research arm StatCounter Global Stats reported that globally Facebook is the primary source of traffic to global websites with almost half (48%) of social media hits followed by StumbleUpon with almost a quarter (25%).
Aodhan Cullen, CEO, StatCounter commented that the findings suggest that there is merit in having a corporate Facebook page or Twitter account. “The surprise packet is StumbleUpon, which over the past year has been consistently in the top two social media sites in terms of generating global website traffic. Indeed, in the US in March StumbleUpon was number one ahead of Facebook in terms of website traffic generation.”
In March 2010, in Ireland StumbleUpon accounted for almost 41% of social media hits, down from 60% the previous March. It is closely followed by Facebook (33% in March 2010 up from 12% in March 2009). Twitter was in third place in March of this year, accounting for almost 10% of social media hits in Ireland that month, up from 7% in March 2009.
The Irish and US StumbleUpon statistics buck global, UK and European trends. Across Europe, Facebook was most definitely in the lead in March of this year at 59%, followed by StumbleUpon at 13% and YouTube in third place, just a fraction ahead of Twitter. In the UK, again Facebook was clearly ahead of other social media websites as regards driving traffic to other websites, accounting for 49% of hits in March 2010, down from an impressive 88% in December 2009. StumbleUpon accounted for 24% of social media hits to websites in the UK, with Twitter counting for one in 10 hits,
The data for March is based on 13 billion page views across the global StatCounter network of member sites. StatCounter, which provides free website traffic information, has recently added Social Media to its StatCounter Global Stats, a free online research tool for media, analysts, bloggers, researchers and members.