Rachel Earley, Digital Creative Lead at Eighty:Twenty in Dublin
Company Eighty:Twenty is a an interactive communications agency with technological innovation at its core. Through innovation we cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Essentially, we create experiences that build businesses. http://www.eightytwenty.ie
The job I have worked at Eighty:Twenty since March 2009. Originally employed as a Web designer and developer my role has developed and changed in unison with the developments in the digital world. I am responsible for the technological development of all our digital campaigns across a range of platforms such as Web, Flash and Application development. I am also responsible for seeking out emerging technologies and social experiences and finding ways to apply those to the digital identity of our brand campaigns
Likes I like being part of something innovative every day. I like that I am constantly being challenged by both the industry I work in, as well as my peers. I also like working with some really fantastic creative people both in our company and on collaborative projects!
Career ladder I began my career working for several months as a junior web developer at Media One. After taking 18 months out to travel and work around the world, including a 4-month stint as a Flash Developer for a web agency in Brisbane, I returned to Media One where I was quickly promoted to lead web designer, a role I enjoyed for 3 years. My last role prior to this one was when I was approached by Blastbeat to head up the redesign and redevelopment of both their educational and social networking sites. I have also recently started a role as lecturer on the new Post Graduate Diploma in Advertising & Digital Communications at Dublin Institute of Technology.
Qualifications Bachelor of Science in Multimedia Communications (Swansea University).
Working hours My start time ranges between 8am and 9.30am and I finish up between 5.30pm and 7pm depending on the workload.
Breaktime Once or twice a week I’d head down to our local deli with some of my colleagues or go meet a friend for lunch to make sure I get away from my desk. If I’m really busy I’ll have a sandwich at my desk but make sure I take one or two tea breaks.
Social media credentials I’m a total social media addict. I am a regular user of Twitter as @rachearley both in work and at home (with Tweetdeck) and on mobile (with Tweetie). It’s a fantastic resource for everything and I love that I can keep up to date with both my friends, peers and experts in the industry. I use Facebook regularly to connect and keep up with friends and I use LinkedIn for networking and business. I also blog sporadically at http://www.rachearley.com/blog.
News Twitter is a great resource, I also like sites such as www.nma.co.uk and TED.com.
Onsite or offsite? I mainly work in-house although I would tend to go to a client meeting maybe once or twice a week, usually during the inception of the project.
Why do you love Mondays? I love Mondays because I’m part of something really exciting everyday and I know that my day will be creative, innovative and challenging in equal measure. I also get to work with some fantastic people with exactly the same attitude!