MUZU.TV ‘the music video site’ – will be coming to other websites near you soon, following video syndication deals with a number of major publishers including AOL Music, The Irish Independent, Communicorp, Telegraph Media Group and Bebo.
MUZU.TV is based in Dublin, Ireland, but available globally online at www.muzu.tv where music lovers can watch thousands of music videos for free including, concerts, back-stage footage, documentaries, tutorials, music promo videos, interviews and classic music TV shows. Fans can create their own music TV channel on MUZU.TV and share their favourite videos with their friends on their social networking pages.
One of the key differentiators between MUZU.TV and many other free music websites is that bands get a share of the net advertising revenue MUZU.TV generates.
The new deals, announced on January 25, mean publishers will have access to MUZU.TV’s extensive music video library and video player to power music video on their sites, including editorial.
The partnership will also include an advertising revenue share agreement through premium advertising formats. These deals are significant to MUZU.TV’s music industry partners, including the major and independent record labels, as they will drive revenue and promotional reach for their music video libraries.
The company already syndicates its video library to other major publishers as well as venue and festival entities. Traffic to the site is growing at 20-30% month on month and is currently serving over 14m music related videos per month in the U.K.
MUZU.TV will soon be available on television – Samsung televisions. In early January it was announced at CES in Las Vegas that it had partnered with Samsung. Owners of the forthcoming Samsung 2010 Internet@TV enabled devices can get free access to MUZU.TV through a specially created TV application of the hugely popular website.
Once selected, users can immediately search, browse and watch music videos from their favourite artists directly on their TV. Browse options include Most Popular, Recently Added or genre-based browsing. Users can also create and save their own playlists of videos on the MUZU.TV website and access them from the app on the TV via the My Videos option on the screen. MUZU.TV will also provide many pre-populated video playlists such as the Top 40 – which will be automatically updated on the TV app each week.