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Whether working as a journalist is your dream job or you need to improve your business communications with the media, a new e-book from an Irish PR company has excellent tips.

Bvisible Communications, through its website bvisible.ie has issued a free e-book of a collection of interviews with media professionals giving a unique insight into how PR professionals and the media can work together.

The e-book, available as free download from www.bvisible.ie/ebook features contributions from a range of print, web and broadcast journalists.

Interviewees for the series are:
John Kennedy – Editor at Siliconrepublic.com
Adrian Weckler – Technology Editor at The Sunday Business Post
John Collins – Assistant Business Editor at The Irish Times
The team from Today FM’s The Last Word with Matt Cooper
Tim Desmond – Producer of RTE Radio 1’s The Business
Joe Walsh – Producer of TV3 News
Mark Little – Presenter of RTE’s Prime Time

Bvisible’s Managing Director, Bernice Burnside said: “There is no formal dialogue between PR and journalism and we have always found it odd that a profession built on bettering communications did not have this dialogue with its partners in journalism. We created this collection to breach that unspoken divide between the PR industry and professional journalism.”

The interviews had already been produced as part of the company’s ‘Ask a Journalist’ blog series.
Suited to those already working in the communications sphere or hoping to forge a career in the area, the e-book provides an insight into how a story might get picked up, major PR faux pas and examples of how to make your media pitch stand out.

It also highlights the use of Twitter as a news source. “Many interviewees have cited the service as highly useful for monitoring breaking news – a point that should be well heeded by those working in crisis communications,” added Burnside, a former media producer.

“Journalists are under increasing pressure with more work required to satisfy online and print, but fewer staff to meet it. This is an opportunity for the good PR practitioner and a major liability for a poor one. The messages that come across from the interviews will help ensure that PR approaches are more warmly received.”

The e-book is available as a PDF download online at www.bvisible.ie/ebook and will also be issued to third level institutions with PR courses