Prosperity. Happiness Works.

Cadbury’s Dairy Milk new ad “Trucks”, written and directed by Fallon’s Juan Cabral, aired on Channel 4 on March 29 (and 24 hours earlier on YouTube) is second in the Glass and a Half Full Productions series - after the Gorilla Drummer.

The first one was a total surprise. Started with the close ups of a shockingly real-looking gorilla, then “Something in the air tonight” added the tension and finally the drums solo piece nicely closed the whole thing. People could either love it or hate it, but most of them would forward the you tube link to friends – because it was unique.

The new ad is visually attractive, it has the Queen “Don’t stop me now” track emphasizing the joy of the slow airport trucks racing down a runway. Phil Rumbol, marketing director for Cadbury said ” It’s a magical piece of film designed to bring a smile to your face.”

Well, have a look at the ad - are you smiling?

Karolina Martyniak - Prosperity.ie