Patrick Murphy. Commercial Director at TradeDoubler Ireland. 2 years plus in the company. Joined in March 2010 as an Affiliate Account Manager.
Company: TradeDoubler is a digital performance marketing company. Our focus is on delivering incremental sales to companies who are selling their products and services online. We run affiliate marketing programmes for the very biggest online brands as well as providing performance CPA, CPL and CPC campaigns to agencies and online start-ups.
Job description: I manage a team of digital professionals who look after the affiliate and performance marketing needs of approximately 75 clients, ranging from the likes of Dell, Aer Lingus, O2 and Vodafone to smaller Irish online business such as Screenclick, Feedme.ie and iClothing.ie. Our clients expect us to put them into partnership with websites which can send qualified traffic to their sites and ultimately lead to sales and revenue.
Every member of the team is constantly looking at ways of setting up these partnerships and improving them on a daily and monthly basis.
Likes: Affiliate marketing is a relatively new discipline in Ireland, so there is an education process we go through with all of our new clients, it’s particularily satisfying when they embrace the concept and work with us towards sourcing additional traffic and sales. I personally enjoy the sourcing and recruitment of new staff and the training process that goes with it. We have a great record of taking people in at intern level and helping them develop into fully-fledged digital professionals.
Career ladder: First 9 to 5 was in the Japanese Localization and Support team at 888.com in Gibraltar. It wasn’t quite the tax-free, ex-pat lifestyle I had hoped for but it did lead me to an online marketing role at Paddy Power, where I got two and a half years of invaluable experience in the digital space, not to mention my initial exposure to TradeDoubler and the ins and outs of affiliate marketing. A million timesheet hours of experience crammed into a short 9 month stay at Agency.com set me up for an affiliate marketing role with TradeDoubler Ireland. It was a company I had targeted as a future employer from my time at Paddy Power, and it’s been a fantastic 2 plus years here working across affiliate and campaigns roles in the build-up to becoming Commercial Director here at the start of 2012.
Qualifications: BA Degree in International Marketing and Languages
Working hours: Monday to Friday 9am to 6pm. I try to get out of the office by 6pm most days, but have been known to do some of my best work from the sofa in the evenings.
Breaktime: Can regularly be found in one of the many coffee shops on Baggot St.
Social media credentials: I wouldn’t call myself a Social Media addict. I use Facebook to keep in touch with friends and Linkedin is a key tool for sales, research and recruitment. More and more of my time on the above is spent on mobile devices, and I only expect this to increase. Still pretty sure my life is not interesting enough to justify a personal Twitter account!
Onsite or offsite: In the office about 70% of the time, regular trips around the city to visit existing and potential clients, the occasional trip to London and Sweden to check in with the overlords.
Digital strategy/vision: Outside of the key element of building strong personal client and publisher relations, everything in my business is digital.
I love Mondays because it sets the mood for the week. Monday morning is a proactive few hours where we set objectives for the week and focus on how best we can spend our time. If you’re serious about your work or building a career, you have to find a way to enjoy those first few hours of the week. It helps that my colleagues find me hilarious and are keen to get in early on Mondays to wallow in the magnificence of my comedic genius!
