Simon Moynihan, Communications Director, Bonkers Money Limited – bonkers.ie.
I’ve been working at bonkers.ie since January 2010 which seems so long ago now! The company was founded by David Kerr and myself and I’ve been the Comms guy since we launched.
The Company: bonkers.ie is a personal financial comparison and switching website. Our mission is to make it easy for people to find the best deals for their household bills. We’ve been going for just over four years and have grown into the biggest provider of utility and personal financial comparisons in Ireland.
Job description: It’s hard to pin down in a paragraph or two exactly what I do. The communications and PR part of my job keeps me very busy and can be incredibly varied. The range of products we list is broad and constantly changing, and the consequences of price shifts or rate hikes can directly affect customers’ budgets… so we usually have a lot to talk about…
And we love to talk! I was on the radio this morning talking about how much mobile phones costs to charge for a year. I wrote a piece about gas deregulation earlier in the week that caught the interest of a couple of journalists, and I helped provide further analysis around that. I love to write and blog when I get the time, and I’ve been known to do the odd piece of TV. Radio is my favourite medium though. I love listening to radio and I love that I’ve had the opportunity to participate and comment on some of Ireland’s popular talk radio shows.
At its core though, my job is about customer service. We’re a consumer website so we hear from lots of people and we need to respond and take care of them as best we can. Everyone in the company participates in customer service to some extent, we have some great people dedicated to customer service, and I’ve taken on the role of managing it. We also work with suppliers and agencies so I play a role in account management too.
Likes: I love that I get to meet people from across the business spectrum, and I love that every day can be so different. You really have no idea what might happen – bonkers.ie really can be what happens when you’re busy making other plans.
Career ladder: Prior to bonkers.ie, I worked with David Kerr in a company that did utility and financial comparisons for the UK market. We were based in Dublin, and it was quite odd to be so immersed in a market that we didn’t actually live in.
Back in those days there were a lot of early morning flights to see our customers, but we developed the expertise that allowed us to set up bonkers.ie, so I’m very grateful for that experience. In a past life I have been a corporate trainer and a technical trainer, so I suppose I’ve always liked to get out and talk to people.
Qualifications: I wasn’t much good at school despite attending some good schools!
Working hours: I have young kids and my wife works and travels quite a bit, so I need to keep a fairly regular schedule. I’m usually available outside office hours, but I’m not always online.
Breaktime: I’m one of those people who believes in taking a proper break in the middle of the day but having said that, I often end up eating at my desk. I do try and get out once or twice a week, and if the weather’s good I love to go to a park for a sandwich with a friend.
News sources: If you want to know what’s going on in Ireland, it’s hard to beat the Indo and the Times. And if you really want to know what’s going on, talk radio is where you’ll get your perspective, and Twitter is a great place for a bit of humour around the day’s events. I used to live in the States, so I read Slate to keep up with what’s going on over there.
Onsite or offsite: We are mostly an onsite organisation. We’ll certainly travel to see partners and clients, but it’s been a long time since I’ve needed to get up at five to catch a plane for work.
Digital strategy/vision: bonkers.ie is primarily an online service so a digital vision is essential. We leverage social media, not just for promotion, but to keep in touch with our site users. We are totally committed to best practice in technology and it shows in the awards we have won.
Digital is a part of everything we do. Digital provides the tools that allow us to offer the best service we can to our users.
I love Mondays because: Conor Bofin, another contributor to this series said “Waking up on a Monday certainly beats the alternative!” I can get behind a reason like that.