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    Why I Love Mondays

    April 23rd, 2014

    Paul Crosbie is the MD of Fortunegreen Ltd. the company that publishes Metro Herald and now also

    The Company: Launched in January 2010, merging Metro and Herald AM into one, Metro Herald is the only quality, daily, free newspaper available in the country. The brand is synonymous with city living and an integral part of urban life in Dublin.
    This year Metro Herald launched its new consumer website

    GoMetro is a one-stop shop for commuters, giving users all the relevant transport information, including real-time news of delays and obstructions. It helps them get to and from work in the most efficient and entertaining way possible and our tagline is… in the know, on the go!

    We also have developed ‘Metro Street’ which is our 180 strong merchandising brand army that not only distributes our morning paper, but also executes experiential advertising and promotions on the streets of Dublin, or any Irish city/town in Ireland, pending client requirements.
    Metro Herald is a joint-venture between Associated Newspapers, Independent News & Media and The Irish Times

    Job description: I’m MD of Fortunegreen Ltd. the company that publishes Metro Herald and now also which we launched on April 7th. Metro Street is the on-street promotional branch of the company.

    My job is to run the business… simple really! This entails reporting to my board on a quarterly basis, but also keeping them up to speed of weekly/monthly performance, new developments within the company and the marketplace, setting goals and objectives for my management team and their different departments, appraising their progress and mentoring them in achieving their goals, which link into our core company objectives. From an operational perspective, I spend a large part of my time conceptualising potential commercial ideas and then pitching and selling these concepts to our advertising agencies and clients with our sales and marketing team, keeping a finger on the pulse of what’s happening in the media industry, particularly in print and on-line, strategizing, driving new business developments and potential partnerships.

    Likes: I get huge satisfaction from effective advertising… no matter what the platform. I love to see a clever marketing concept deliver a return on investment. When we pitch an original multi-media concept (especially something that is first to market), sell it and deliver it successfully, that’s what makes it all worthwhile. I have an excellent team of people in Metro Herald with a ‘can do’ attitude and when the will is there, there’s always a way. We go to great lengths to execute difficult logistical or production orientated tasks for clients, so it’s never easy, but the team take huge pride in being particularly innovative and creative, which I always try to foster across the company… love this!

    Career ladder & Qualifications: Degree in the University of Life! After wasting most of my father’s money in secondary school (as a bit of a messer and playing alot of rugby), I managed by some miracle to get my Leaving and had no idea what I wanted to do.

    Warned off by my father from going into the family newspaper business (for all the right reasons), I pursued an interest in graphic design and copywriting after completing the Sharman and Crawford School of Design diploma, worked in London for a year, came back… worked in numerous design houses and agencies in Ireland including Southern, McConnell’s and Concept. I ended up working as cover in Examiner Publications design department as a freelance graphic designer. I got an offer of a job after 9 months and my work visa came through for Australia the same day! Not many jobs going in the early eighties, so I stayed and took the job… (sliding doors!). Developed into feature sales, loved sales and went from there.

    Moved my wife and 2 young sons to Dublin and took on the role of National Advertising Sales Manager, which I did for four years. Left the family firm after sixteen years and moved to RTE as ‘The Guides’ Sales manager and went on to become the Commercial Director for RTE Publishing which was very exciting at the time, with the development of and other subsidiary businesses. Not content to stay in Donnybrook for life, I moved to Mac Publishing as CEO and got into contract magazine publishing for a couple of years. Returned to the newspaper business to run the Irish Post in London for a year, until the opportunity to come back to Dublin and take over as MD of Fortunegreen Ltd, which I grabbed. That was in 2009 and we merged Metro into Metro Herald in 2010.

    I have a certificate in Print and Silk Screen Print and Design, Sales Institute Diploma, IMI Business Management Certificate, Business Skills Development (Greg McConkey), Management Development Diploma, Graphite Diploma in Core Skills Management and Leadership Skills.

    Working hours: A typical day is 8.30 to 7-7.30, but I try to get out of here at 6.30pm some evenings if I’m lucky!

    Breaktime: What break!? Sambo at the desk or sambo with colleagues. Sometimes a client lunch.

    Social media credentials: Let’s say I’m a late adopter! My family and colleagues have great craic at my social media exploits, but I’m getting the hang of FB, I’m on LinkedIn and I’ve have started to Tweet. Not sure if the best on-line media gurus have quite nailed the commercial structure and revenue stream transferal over from traditional media as yet (though there is now some traction), but we will keep evolving and moving with the ever-changing media landscape, which is pretty hairy, but super-challenging and certainly keeps to you on your toes!

    News sources: Traditional media for me firstly, though I am using my mobile more and more for everything. I scan the papers most mornings. I check out TV news, Irish,, Breaking News, course) and I quite like Ivan Yates on Newstalk in the mornings if I’m in the car. Business and Leadership, Silicon Republic, AdWorld and IMJ are all great for business and industry news.

    Onsite or offsite: 20/80 offsite/onsite. The role is about people. There is a lot of people interaction and management in my role primarily with the management team, commercial and editorial. The sales team are on the front line…that’s our lifeblood and that’s where I have most of my focus.

    Digital strategy/vision: To launch a site that has a. real utility and b. keep users/commuters there by ensuring it’s entertaining and interactive c. build traffic base and leverage revenue from that. GoMetro!

    I love Mondays because: You’re ready for the week and the world, energised after a couple of days off and I can catch up on all the sport from the weekend, as I’m a huge sports fan, right across the board.
    Hate Tuesdays! :)


    Lovie Awards

    April 23rd, 2014

    The mission statement for The Lovie Awards is to recognise the European internet community – from top web and creative networks and content publishers to cultural and political organisations and bedroom bloggers.

    Well seeing that a large percentage of the European internet community has, in the last few years, relocated to Dublin, we thought these awards would appeal to the full spectrum of our readership :)

    The Lovie Awards is now in its fourth year and accepts entries in English, French, Spanish, Italian and German. The aim of the awards it to showcase the best in Websites, Online Advertising, Internet Video, Mobile & Apps and Social.

    And in case you are wondering, the awards are named for Ada Lovelace, a 19th Century English mathematician who is considered to be the world’s first programmer : )

    Entry deadline is June 13th, and entries can be submitted at this page:


    Bitcoin Bubble?

    April 23rd, 2014

    The tendency for currency bubbles worsened when currencies were unlinked from the gold standard, but we think digital currencies kind of takes the biscuit – or Bitcoin : )

    The inherent value appears to be based on processing power and algorithms (and that abstract and fickle value based on what people will currently pay for it), and it seems to us that those who got in and out early are the true winners in this phenomenon – When we see new currencies being launched such as the ‘Coinye’ (named in honour of Kanye West) the whole thing begins to take on the appearance of a pyramid scheme.

    While some vendors are beginning to accept Bitcoin and there are attempts at mainstreaming the currency – (lately, we have seen Dublin-based firm GSM Solutions, which hosts Ireland’s first bitcoin ATM, announce that it is now paying five of its employees partly in bitcoin instead of euros) – the main problem with digital currencies appears to be the fact that they are of more interest to speculators than commercial entities.

    Of course, we don’t pretend to be experts in these matters, but would you take your salary in Bitcoin?


    New Kids on The Digital Hub Block :)

    April 23rd, 2014

    Eight growing digital companies have joined the enterprise cluster at Dublin’s Digital Hub since the start of 2014.
    The new companies, five of which are from outside of the Republic of Ireland, and collectively employ 25 people at present and are expected to create over 30 additional jobs before the end of the year.

    The new companies are:
    Eventbrite, headquartered in San Francisco, Eventbrite enables people all over the world to plan, promote, and sell out any event;
    Starting Dot, a new registry business, founded in Paris, developing Top Level Domain names to major sectors;
    e-Cab, a French company and taxi application allowing customers to order taxis online in just two clicks;
    Scaboodle , an event collaboration solution, from Northern Ireland, for creating and managing events of any size;
    VSWare, an Irish design-led, cloud and mobile-based school administration platform;
    KeyedIn Solutions, a Cloud technology company, with headquarters in the USA, helping customers engage in cloud and mobile based business solutions and technologies;
    SoftPotential, an Irish software company focusing on cloud-oriented software for the healthcare, document and collaboration markets and financial services;
    Telic Studios Limited, a British global multimedia group working on Studio and Digital Production.

    They join the 70-plus digital enterprises already operating at The Digital Hub, which recently announced a property investment of €40 million for its campus in Dublin 8.


    ProductCamp Unconference

    April 23rd, 2014

    ProductCamp is a collaborative, user organized unconference (their term), focused on Product Management and Marketing topics.

    It offers an excellent opportunity for attendees to learn from, teach to, and network with professionals involved in the Product Management, Marketing, and Development process.

    Take note though! – There are no passive attendees. This is an event that is entirely organised by a team of volunteers, and everyone is more or less expected to chip in – participants can present, lead roundtable discussions, share their experiences, help with the logistics, or help secure sponsorships

    Previous ProductCamp events have been held in Silicon Valley, Washington, Austin Texas, Sydney, Berlin, London, Vancouver and many more.

    This year’s Product Camp Dublin will be held on 5th June 2014 in DIT Aungier Street, Bishop Street, Dublin 2.

    You can review feedback on the 2012 Dublin conference here

    You can find information here on how to get involved:

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